Hot Fuzz Trailer

Audience and Institution

  • Year of Release: 2007
  • Country: USA
  • Certificate: 15
  • Director: Edgar Wright
  • Top Billing: Simon Pegg, Nick Frost
  • Genres: Comedy
  • Awards: Won 2/6
  • Production Company: Universal Picture, Working Title, StudioCanal
  • Distribution Company: Universal Pictures International
  • Budget: $8 million
  • Revenue: $23,500,000
  • Primary Audience: Male, 16-25 years old
  • Secondary Audience: Male, 25-49 years old

 

Deconstruction

Text:

  • Film rating logo
  • ‘Sergeant Nicholas Angel’ text introduces the character
  • Text written in a very formal, official looking font which reflects the nature of the police force
  • Production logos don’t start until about 30 seconds into the trailer
  • ‘From the guys who watched every action movie ever made’, not actually the creators of the film but it
  • relates to the characters inside the film itself
  • ‘Creators of Shaun of the dead’, previous successful work listed to try and get the audience of that film drawn in
  • “Hot Fuzz’ title card near the end of the trailer
  • Website presented just before another card which says ‘coming soon’ on it

Camera:

  • Variety of shots used in the opening montage including long shots to show the location and extreme
  • close ups for the badge
  • Close ups used before transitions used to show a characters reaction
  • Close ups of Angel’s weapons to emphasize the action element to draw a wider audience

Sound:

  • Voice over used to introduce the characters and plot giving the audience information on the film
  • Music sounds like a clock ticking giving the audience a sense that the character is in danger and that time is running out making the start of the trailer more exciting
  • Music stops for the comedic lines ‘Right’, ‘You’ve been making us look bad’. Some lines are also cut out of this clip to condense it into the fast paced style of the trailer
  • Pop song used to add light-hearted element
  • ‘A whole lot is about to go down’ voice over gets the audience excited for the action element of the film
  • Tone of the trailer completely changes with the line ‘3 people have died in a week’ and it takes a more serious tone whilst still retaining some light-hearted elements

Mis-en Scene:

  • Guns to show that it is actually an action comedy
  • Props and costume reflect the themes in the movie (the police force)
  • Title card for ‘Hot Fuzz’ includes graphics of a police badge and red and blue lights to highlight the police element once again

Editing:

  • Bloom transition used to cut between two shots
  • Blue wash used over shot of Angel’s badge, the judo scene, armed response clip and high speed pursuit clip
  • Most of the shots used at the start of the trailer come from the first 10 minutes of the film
  • Editing slows down allowing for a comedic sequence
  • Variety of transitions used including fade to black and wipes used to create comedic effect
  • Lot of cutaways used to increase the pace of the editing
  • Split screen used for comedic effect
  • Montage of final action set piece at the end of the trailer
  • Two more comedic scenes shown after the title card to try and further entice the audience
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