Pretty Woman Trailer

Audience and Institution

  • Year of Release: 1990
  • Country: USA
  • Certificate: 15
  • Director: Gary Marshall
  • Top Billing: Richard Gere, Julia Roberts
  • Genres: Comedy, Romance
  • Awards: Won 9/20, including 1 Golden Globe
  • Production Company: Touchstone Pictures, Regency Enterprises
  • Distribution Company: Beuna Vista Pictures
  • Budget: $14 million
  • Revenue: $463,406,268
  • Primary Audience:
  • Trailer Link:
  • Length of Trailer: 2 minutes 35 seconds



  • “The following preview has been approved for all audiences by the Motion Picture Association of America. The film advertised has been rated R”
  • Touchstone Pictures logo screen
  • “Pretty Woman” title in pink against a black screen
  • Billing Block


  • The vast majority of camera shots are still mid-shots
  • The close-ups included generally present the character whilst they are happy
  • The 2-shots of the main characters together present them having moments together
  • All the above help the target audience relate to the film, as they can picture themselves in most of the situations


  • A radio presenters voice introduces the setting of Hollywood/LA, with the FMC (female main character) replying to the question “What’s your dream?”
  • Dialogue from various scenes, including the two main characters introduction
  • The voice over begins with “Touchstone Pictures presents the story of a date-” the male lead is inserted here with “It’s not a date” whilst using a telephone “-that led to a business deal…” the voice over continues, “Everything is going their way until… Something unexpected happened” – the following shots and dialogue reveal the issue to be the lead characters falling in love
  • The soundtrack changes from upbeat music to smooth when the issue is revealed

Mis-en Scene:

  • The cast is a mix of well-known and new actors, as the film provided Julia Roberts first lead role
  • The costumes are largely late 1980s fashion, with the female lead transforming from wearing revealing clothes to conservative clothes as her status is shown to rise over the duration of the trailer


  • The editing’s often clips from scenes arranged so that the dialogue seems to answer the voice over, as if in conversation
  • The editing’s quite slow-paced, a result of largely focusing on the dialogue



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