Terminology

Anchorage Text – found around the headline and helps consumers understand the headline and primary image

Banner/Strapline –runs horizontally across the page and is used to promote something exclusive to the issue/magazine

Bar Code – is present on either the front or back cover of an issue, and indicates the product needs to be paid for

Buzzword – is used to promote something exclusive, or indicate other features/articles in the magazine, e.g. ‘Plus!’

Colour Scheme – the predominately used colours, can be linked to the headline feature, a season, the magazine brand, etc.

Cover Mount – gift attached to the magazine’s front cover

Direct Mode of Address – the celebrity/person/character looks directly at the consumer, encouraging the reader to buy the magazine

Features – articles found within the magazine

Font – the style of the writing, can be standard to the magazine, or stylised to link with the headline feature

Flush Left/Right – text or image is predominately aligned to one side of the page

Indirect Mode of Address – the celebrity/person/character looks past/away from the consumer, encouraging the notion that the image was taken in the action/it is a ‘real’ moment

Main Cover Line/Headline – the main text on the cover besides the magazine name; promotes the primary image

Price – helps indicate the overall quality of a magazine, e.g. higher the price, higher the quality of the content

Primary Audience – the subscribers/newsstand buyers of a magazine

Primary Image – the image in the centre foreground of the magazine, normally a person/character/group of people/group of characters related to the headline

Puff – an incentive placed on the cover to make something stand out – typically a shape around a buzzword

Pug – the corner of the page is covered and usually includes a buzzword inside the space – an incentive to open the magazine

Pull Quote – phrase or sentence taken from an article and used to attract attention by setting it in a larger font

Secondary Audience – consumers who are also likely to read the magazine, be it their own or someone else’s copy, whilst not being the target audience

Secondary Image – ‘background’ image, or less important images – if the latter, they are normally unrelated to the primary image

Starburst –an attention-grabbing panel/sticker, originally star-shaped, around words or tables/table of contents

White Space – use of space around headlines or images for design purposes

 

 

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