The release date for a film is generally used for all marketing campaign formats. This may be through its inclusion in the trailer and on the poster, but also as a component of deciding what date the magazine should be given, and what angle the featured article will take – as an upcoming film or a current film.
I am of the opinion that the films release date should be either February 2015 or between November 2015 and February 2016. I would prefer these dates because the film trailer content, which for existing products is created using footage from the film, is set in late Autumn/Winter, and would therefore be inappropriate for the Summer season.
When creating the magazine front cover Matt and I decided to set the release date as November 2015, as this would allow the film to be included in various film festivals, should it be nominated.
Kathleen Toner's A2 Media 